Copywriting

I write copy — web content, white papers, case studies, brochures, newsletters, ghostwriting, and so forth — predominantly (but not exclusively) for the high tech industry. Here are some examples:

A fast-growing San Francisco Bay Area IT outsourcing firm hired me to improve its website. I created a new IA and wrote copy that captured both the company’s personality and the extent of its services. I continue to write its brochures, customer case studies, and other marketing materials.

A new boutique social media marketing agency hired me to write its inaugural website. (A larger firm acquired the agency less than a year later.)

A major tech research firm had me turn a sponsored survey on mobile app trends into a report positioning the sponsoring mobile technology vendor as a thought leader. (PDF)

A custom publisher brought me in to write a white paper for its client, a well-known name in technology, about applications as a source of business value. (PDF)

A major hardware company that sends a custom publication to its business customers had me turn several dry case studies into magazine-style profiles, of which this is one example. (PDF)

I’ve done work for Adobe, Dell, HP, Intel, Iron Mountain, Microsoft, Oracle, PricewaterhouseCoopers, and other companies both recognizable and obscure.

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